An Account Manager in PropTech (Property Technology) is responsible for maintaining and growing relationships with existing clients, ensuring they get maximum value from the company’s PropTech solutions. Account Executives tend to be less client facing – primarily focusing on acquiring new clients, whilst an Account Manager is more involved in client retention, upselling, and customer success. Account Managers are usually responsible for a territory / geographical area – e.g. London / South East / South West / Midlands / North. Smaller firms often have a National remit.
Salary Range:
In the UK’s PropTech sector, Account Manager salaries can vary based on experience, company size, and specific responsibilities. Generally, these roles offer a base salary ranging from £45,000 to £65,000 base + on-target earnings (OTE) that can significantly increase total compensation.
Factors Affecting Salary:
Experience:
Entry-level positions will typically be at the lower end of the salary range, while senior account managers with a proven track record can earn significantly more.
Location:
London and other major cities often offer higher salaries compared to smaller towns.
Company Size and Stage:
Larger, well-established PropTech companies may offer more competitive salaries and benefits packages compared to startups.
Specific Role and Responsibilities:
Some roles may require more technical knowledge or sales experience, which can influence the salary offered.
Key Responsibilities:
1. Client Relationship Management
- Serve as the main point of contact for clients, addressing their needs and concerns.
- Develop long-term relationships with property developers, landlords, estate agents, and property management firms.
- Conduct regular check-ins and business reviews to assess client satisfaction.
2. Product Adoption & Customer Success
- Train clients on the company’s PropTech solutions (e.g., property management software, smart building systems, digital leasing platforms).
- Ensure clients are using the technology effectively to improve their operations.
- Work closely with customer support teams to resolve issues and enhance user experience.
3. Upselling & Cross-Selling
- Identify opportunities to introduce additional features or products that can benefit the client.
- Negotiate contract renewals and expansions to increase revenue.
- Collaborate with sales teams to ensure clients continue to grow within the company’s ecosystem.
4. Collaboration with Internal Teams
- Work with product teams to relay client feedback and suggest improvements.
- Support marketing efforts by gathering case studies and testimonials.
- Partner with sales teams to strategise on account growth and retention.
Key Skills & Experience Needed
- Strong relationship-building skills to maintain and grow client accounts.
- Understanding of the property industry and how PropTech solutions benefit clients.
- Commercial mindset to identify revenue opportunities.
- Excellent communication & problem-solving skills to ensure customer satisfaction.
- Experience with SaaS or PropTech products is often preferred.