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DALTON BUCK

Sales Executive

A Sales Executive in PropTech is a professional who works for a company that develops and sells technology solutions for the real estate industry. These solutions can include software, hardware, or a combination of both – which are designed to help real estate professionals e.g. agents, brokers, property managers, and investors to work more efficiently and effectively.

The sales executive’s primary role is to generate new business for the company by identifying and qualifying potential customers, presenting the company’s solutions to them, and closing deals.

Salary:

Salaries can vary depending on experience, company size, and whether the role is more business development (hunting new clients) or account management (managing existing clients). Here’s a rough guide:

  • Entry-Level (0–2 years experience): £25,000 – £35,000 base + commission
  • Mid-Level (2–5 years experience): £35,000 – £50,000 base + commission
  • Senior-Level (5+ years experience): £50,000 – £80,000 base + high commission
  • OTE (On-Target Earnings): Many roles have commission structures that can double the base salary if targets are met, especially in SaaS-focused PropTech companies.

Key Responsibilities:

1. Lead Generation & Prospecting

Identifying potential clients such as estate agencies, property developers, or landlords.

2. Client Outreach & Relationship Building

Engaging with prospects through calls, emails, networking events, and meetings.

3. Product Demonstrations & Pitches

Presenting PropTech solutions (e.g., property management software, smart home tech, virtual viewings, AI analytics) to clients.

4. Negotiation & Closing Deals

Handling objections, negotiating contracts, and securing new business.

5. Account Management

Maintaining relationships with clients to encourage repeat business and upselling.

6. Market Research & Competitor Analysis

Keeping up with industry trends and understanding customer needs.

7. Collaboration with Marketing & Product Teams

Providing feedback to improve the product based on client needs.

Skills & Qualifications

  • Strong communication and negotiation skills.
  • Sales experience, preferably in PropTech, SaaS, or real estate.
  • Understanding of real estate technology trends.
  • Ability to handle targets and KPIs.
To be successful in this role, the sales executive needs to have a strong understanding of the real estate industry and the challenges that real estate professionals face. They also need to be able to effectively communicate the value of the company’s solutions to potential customers. Additionally, they need to be highly motivated and results-oriented, with a strong track record of meeting or exceeding sales targets.